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The psychology of storytelling: Why narratives make your brand memorable

The psychology of storytelling: Why narratives make your brand memorable

Why we remember stories, not statistics Facts are easy to forget. Stories are not. That’s because stories speak to emotion, not just logic. You may forget numbers in a presentation, but you’ll remember a story about a founder overcoming a challenge or a customer finding unexpected success. Think about Nike. They don’t just talk about…
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translation market czech republic

Business ties between Poland and the Czech Republic

Diplomatic relations between Poland and the Czech Republic were established in 1920, and business and cultural cooperation between these two countries has remained strong ever since. Today, the Czech Republic is one of Poland’s most important trade partners. So, what does this cooperation between Poland and the Czech Republic currently look like? The Czech Republic…
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