A Common Mistake That Can Cost You You want your brand to grow globally. So, you invest in translating your website, product, or marketing materials. However, something still feels off. Engagement is low. Users drop off. The message doesn’t land. This disconnect often happens because translation is treated as the final step—when in fact, it…
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Why Google Translate isn’t enough for global growth Expanding into global markets often starts with translating your website. At first glance, tools like Google Translate might seem like an easy and cost-effective way to do that. But relying on them long-term can quietly hold your international growth back. Language Service Providers (LSPs) often work with…
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If your company operates across multiple countries, you probably already know that when it comes to cybersecurity, there’s no such thing as a one-size-fits-all solution. It might be tempting to roll out a single global policy and call it a day. But what works for a team in Germany might confuse users in Brazil –…
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When language becomes a liability In life sciences, precision is everything. A single mistranslated phrase in a clinical trial or regulatory submission can cause delays, compliance failures, or worse, put patients at risk. Yet translation is often treated as a final step, outsourced quickly or handed to generalist vendors. That’s where problems begin. Global regulators…
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Introduction: A strategic choice, not just a trend As machine translation (MT) systems become faster, cheaper, and more widely available, companies looking to scale their global communications are increasingly turning to Language Service Providers (LSPs) for support. One of the most common options on the table is post-editing of machine translation (PEMT)—a hybrid approach that…
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Introduction In the rapidly evolving landscape of language services, efficient translation workflows are paramount for Language Service Providers (LSPs) to stay competitive and meet the demands of their clients. At the heart of these workflows lies the integration of Computer-Assisted Translation (CAT) tools, which play a pivotal role in enhancing productivity, consistency, and overall quality.…
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Introduction In the digital age, where information flows rapidly and content is consumed at an unprecedented pace, the vital role of proofreaders in preserving quality amidst digital transformation cannot be overstated. As technology continues to reshape the landscape of publishing, the need for accuracy, clarity, and professionalism in written content remains paramount. However, the speed…
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A promising opportunity with a challenging start When a well-established Language Service Provider (LSP) approached Aploq in search of a reliable partner for Polish localization from German and English, it marked the beginning of a journey that would ultimately showcase the power of persistence and professional integrity. The client was seeking a specialized provider who…
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Cross-cultural communication in healthcare When it comes to healthcare, there are so many vital aspects involved that sometimes we forget about the importance of proper cross-cultural communication. This is so to say, the intersection of culture, communication, and medicine plays a crucial role in ensuring that patients receive optimal and patient-centred care that takes their…
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The vital role of medical translation in global health Medical translation is probably the most important branch of this industry. Thanks to accurate and quick medical translations, thousands of lives can be saved, and there’s no exaggeration in this statement. Thanks to advanced technologies, such as artificial intelligence and machine learning, we can translate medical…
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