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Month: May 2019

Polish teens

Marketing to Polish teenagers

For many brands, teenagers make up an irreplaceable chunk of their target market. Targeting young people can be a challenge close to home, especially if you’re not used to dealing with teenagers every day. Like what used to be fashionable 6 months ago can quickly become social suicide in the mind of a teenager. So…
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ISO 17100

Is ISO 17100 really all it’s cracked up to be?

Certification. It’s a word that fills companies with dread, and clients with trust. Certifications are powerful, but are they really all they’re cracked up to be? You might be thinking I’m a bit bad for even suggesting something like this about the industry’s flagship standard, the ISO 17100, but if you bear with me, I’ll…
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