Behind the screens: how Aploq’s AI workflow delivers fast, accurate translation

8th July 2025

Introduction In today’s fast-paced, globalized world, translation isn’t just about language – it’s about velocity, accuracy and adaptability. At Aploq, we understand that delivering high-quality multilingual content at scale requires more than just cutting-edge technology; it demands a seamless fusion of artificial intelligence and human expertise. That’s why our AI-driven translation workflow is designed not…
Read more

5 ways powerful copywriting can elevate your brand perception

4th July 2025

Guests don’t just read your brand—they feel it When travelers land on your website, they don’t just look at pictures or scroll through room options. They read. They scan headlines, click on offers, and skim through descriptions. And whether they realize it or not, your words tell them exactly what to expect—not just about the…
Read more

Creating content that works in every language

4th July 2025

Hospitality is a global conversation Today’s hotel guests come from all corners of the world. Whether they’re booking a five-star resort in the Maldives or a boutique hotel in Prague, travelers want to feel welcomed and understood—before they even arrive. That starts with your content. But creating great hospitality content is more than writing catchy…
Read more

Localization vs. translation: what’s the real difference?

24th June 2025

A Common Mistake That Can Cost You You want your brand to grow globally. So, you invest in translating your website, product, or marketing materials. However, something still feels off. Engagement is low. Users drop off. The message doesn’t land. This disconnect often happens because translation is treated as the final step—when in fact, it…
Read more

Global website localization: what goes beyond Google Translate

Beyond Google Translate: Translating Websites for SEO and UX

20th June 2025

Why Google Translate isn’t enough for global growth Expanding into global markets often starts with translating your website. At first glance, tools like Google Translate might seem like an easy and cost-effective way to do that. But relying on them long-term can quietly hold your international growth back. Language Service Providers (LSPs) often work with…
Read more

Localizing cybersecurity: adapting global policies to regional realities

18th June 2025

If your company operates across multiple countries, you probably already know that when it comes to cybersecurity, there’s no such thing as a one-size-fits-all solution. It might be tempting to roll out a single global policy and call it a day. But what works for a team in Germany might confuse users in Brazil –…
Read more

Translation Errors in Pharma: What You Need to Know

15th June 2025

When language becomes a liability In life sciences, precision is everything. A single mistranslated phrase in a clinical trial or regulatory submission can cause delays, compliance failures, or worse, put patients at risk. Yet translation is often treated as a final step, outsourced quickly or handed to generalist vendors. That’s where problems begin. Global regulators…
Read more

Post-editing machine translation: when is it worth it—and when is it not?

13th June 2025

Introduction: A strategic choice, not just a trend As machine translation (MT) systems become faster, cheaper, and more widely available, companies looking to scale their global communications are increasingly turning to Language Service Providers (LSPs) for support. One of the most common options on the table is post-editing of machine translation (PEMT)—a hybrid approach that…
Read more

Optimizing Translation Workflow with CAT Integration

10th June 2025

Introduction In the rapidly evolving landscape of language services, efficient translation workflows are paramount for Language Service Providers (LSPs) to stay competitive and meet the demands of their clients. At the heart of these workflows lies the integration of Computer-Assisted Translation (CAT) tools, which play a pivotal role in enhancing productivity, consistency, and overall quality.…
Read more

Preserving Quality in the Digital Age: The Essential Role of Proofreaders

4th June 2025

Introduction In the digital age, where information flows rapidly and content is consumed at an unprecedented pace, the vital role of proofreaders in preserving quality amidst digital transformation cannot be overstated. As technology continues to reshape the landscape of publishing, the need for accuracy, clarity, and professionalism in written content remains paramount. However, the speed…
Read more

Category: Insights and Tips