More than words—building global web experiences that resonate Translating a website into multiple languages is often seen as the final step toward going global. Many businesses believe that once their content is translated, they’re ready to engage international users. But while translation is essential, it’s rarely enough. True multilingual web content localization goes beyond swapping…
Read more
A Common Mistake That Can Cost You You want your brand to grow globally. So, you invest in translating your website, product, or marketing materials. However, something still feels off. Engagement is low. Users drop off. The message doesn’t land. This disconnect often happens because translation is treated as the final step—when in fact, it…
Read more
Why Google Translate isn’t enough for global growth Expanding into global markets often starts with translating your website. At first glance, tools like Google Translate might seem like an easy and cost-effective way to do that. But relying on them long-term can quietly hold your international growth back. Language Service Providers (LSPs) often work with…
Read more
