Polish E-Commerce – Where Polish Shop Online
Since the first e-retail transaction in 1994, e-commerce was destined to change the world and 20 years ago, we never would’ve considered the internet as somewhere to shop. Although, as we’ve adapted our spending habits, many businesses have made the changed too. Online shopping is becoming more and more popular with an estimated 75% of Americans making online purchases. Polish e-commerce accounts for €7,420 million of revenue in Poland in 2018 alone.
Over 19.6m Poles shop online and it is estimated this will increase to 20.95m by 2022. Online sales have been growing in Europe for the past 3 years and with user penetration expected to grow from 63.9% in 2018 to 66.8% by 2022. Poland’s participation in e-commerce is growing at an impressive rate, more so than other EU markets. The real question is what is the cause of this?
Why is Polish E-commerce growing?
Poland is at the center of Europe, the heart of Europe with a close proximity to Germany, Czech Republic, Slovakia, Lithuania, Belarus, Ukraine, and Russia. With neighboring countries such as Germany and the Czech Republic providing Poland with imports, they have access to direct freight services from Lodz to China. Poland has the advantage of being both economically stable and highly developed.
The e-retail market is continuing to grow an estimated 35 billion zloty per year, Polish consumers are opting to buy online more than ever before. According to statista.com, online revenue is predicted to grow by 8.7% annually, resulting in €10,340m market volume per annum by 2022. If you’re interested in getting your piece of the pie, here are some insights.
Popular Online Markets
If we study the graph published in June 2018, fashion clothing and accessories are the most popular items to purchase online in Poland, followed by electronics and media. Third is toys, hobby and DIY, then furniture and appliances, and finally food and personal care. In Poland, the e-commerce market is expected to grow by 11.3% in 2019, so there’s no point in wasting time.
The Competition
The sites that currently generate the most online revenue inPoland are Zalando.pl, bonprix.pl, amazon.com, mediamarkt.pl, and wish.com. In July 2018, Peek & Cloppenburg opened their first online store in Poland, with eleven physical stores already in the country.
