The promise- and limits- of machine translation Machine translation has quickly become a go-to solution for companies looking to scale their content across multiple languages. It’s fast, relatively inexpensive, and keeps getting better. For many high-volume or time-sensitive projects, using MT can feel like a smart business move. However, when it comes to Polish, things…
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Sounding nice isn’t the same as sounding unique Visit a few hotel or restaurant websites and you’ll start to notice a trend. Many use the same warm, pleasant phrases: “we create unforgettable experiences,” “our guests are at the heart of everything we do,” or “escape the everyday with us.” None of it is wrong. But…
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Machine translation and its growing role Machine translation (MT) has come a long way from its clunky beginnings. Today, it’s used by global companies to cut costs and speed up the translation process. As the quality of engines improves, many language service providers (LSPs) offer a service called MTPE—machine translation post-editing—as a way to combine…
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Local guests feel at home. So should international ones. Most hospitality brands spend time and budget perfecting their on-site guest experience. From the check-in desk to the pillow menu, every detail is considered. But for international travelers, the guest experience starts earlier—on your website. That first touchpoint matters. If your website loads in a language…
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Your website sells more than rooms or meals- it sells trust In today’s hospitality market, your website is more than a digital storefront. It’s often the very first interaction a guest has with your brand. And that first impression can make or break their decision to book directly—or look elsewhere. While third-party platforms can help…
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Hospitality begins with feeling understood In the hospitality industry, comfort isn’t just about pillows and service—it’s about communication. When a guest reads your website, your email, or your menu, they’re deciding whether they feel welcome. If the language feels off—or worse, missing—so is the connection. That’s why multilingual messaging is no longer a luxury. It’s…
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Beyond the algorithm Machine translation (MT) has revolutionized the way we communicate across borders, offering speed, scalability and convenience at an unprecedented scale. With just a few clicks, we can transform product descriptions, manuals or emails into dozens of languages, making MT an indispensable tool for global business and everyday interactions alike. But while these…
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A new era in translation In 2025, the translation industry stands at the crossroads of innovation and necessity. As globalization accelerates and digital communication becomes more instantaneous, the need to deliver multilingual content with both speed and precision has never been greater. What was once a linear, manual process has transformed into a dynamic, AI-augmented…
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Why human + AI is the future of translation In an increasingly interconnected world, the demand for fast, accurate and culturally attuned translation has never been greater. Businesses striving to reach global audiences must now navigate the complexities of language, tone and context across a multitude of platforms and formats. Enters AI: a transformative force…
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Introduction In today’s global marketplace, content needs to move faster, reach farther and resonate more deeply with diverse audiences. As businesses scale internationally, the demand for accurate, culturally adapted communication has never been higher. Yet traditional translation and localization workflows, often reliant on manual processes and fragmented tools, struggle to keep up with the speed…
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