Introduction: A strategic choice, not just a trend As machine translation (MT) systems become faster, cheaper, and more widely available, companies looking to scale their global communications are increasingly turning to Language Service Providers (LSPs) for support. One of the most common options on the table is post-editing of machine translation (PEMT)—a hybrid approach that…
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Introduction In the digital age, where information flows rapidly and content is consumed at an unprecedented pace, the vital role of proofreaders in preserving quality amidst digital transformation cannot be overstated. As technology continues to reshape the landscape of publishing, the need for accuracy, clarity, and professionalism in written content remains paramount. However, the speed…
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A promising opportunity with a challenging start When a well-established Language Service Provider (LSP) approached Aploq in search of a reliable partner for Polish localization from German and English, it marked the beginning of a journey that would ultimately showcase the power of persistence and professional integrity. The client was seeking a specialized provider who…
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Cross-cultural communication in healthcare When it comes to healthcare, there are so many vital aspects involved that sometimes we forget about the importance of proper cross-cultural communication. This is so to say, the intersection of culture, communication, and medicine plays a crucial role in ensuring that patients receive optimal and patient-centred care that takes their…
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The vital role of medical translation in global health Medical translation is probably the most important branch of this industry. Thanks to accurate and quick medical translations, thousands of lives can be saved, and there’s no exaggeration in this statement. Thanks to advanced technologies, such as artificial intelligence and machine learning, we can translate medical…
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Translation of instructional videos Instructional videos play a huge role in a number of sectors – from online learning to heavy industry. If your company needs to train and educate employees or users in many different countries, instructional videos are the way to go. However, when reaching an international audience, it’s crucial to pay attention…
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The gaming industry is one of the fastest-growing sectors of the market, generating billions in annual revenues. However, this would not happen if it were limited to the home market, as the target audience is relatively limited in size. That is why it is so important to translate games into other languages, even if only…
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Every international SEO has its own specifics. It is the same with SEO in Poland, where winning a new market by foreign businesses does not have to be difficult and complicated. However, in order to do this, you should include in your marketing strategies a full image of users, the Polish language, and devices used…
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Ghostwriting is a term that many people still confuse with copywriting, which is understandable but not quite correct. Although both concepts are related to writing text, they are completely different in use and their essence. Moreover, ghostwriting is not always possible or even legal. Ghostwriting is a complicated concept that plays an integral role in…
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In 2023, everyone is excited about AI, including its role in content creation and copywriting. However, we should remember that valuable content made by human copywriters is still essential for any online business strategy in the digital world. However, as technology transforms, so do the trends and techniques of SEO copywriting. In this post, we…
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