Month: April 2017

Medical translations can be divided into two categories: information and promotion. Each of them requires a different approach to translation. While the latter require more stylistic polish and need to include the sales message, the former serve information purposes only. Our target audience is another important factor which has a huge impact on the final…
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Adjusting a text to the target audience is a very important aspect of every translation process. Today we are going to present two approaches that allow translators to achieve this aim: localization and internationalization. Localization According to the Localization Industry Standards Association (LISA), localization means “taking the product and making it linguistically, technically and culturally…
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