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Tag: multilingual marketing

Speaking your Guests’ language: multilingual messaging that converts

Hospitality begins with feeling understood In the hospitality industry, comfort isn’t just about pillows and service—it’s about communication. When a guest reads your website, your email, or your menu, they’re deciding whether they feel welcome. If the language feels off—or worse, missing—so is the connection. That’s why multilingual messaging is no longer a luxury. It’s…
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Localization vs. translation: what’s the real difference?

Localization vs. translation: what’s the real difference?

A Common Mistake That Can Cost You You want your brand to grow globally. So, you invest in translating your website, product, or marketing materials. However, something still feels off. Engagement is low. Users drop off. The message doesn’t land. This disconnect often happens because translation is treated as the final step—when in fact, it…
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