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Polish History 100 Years Independence

Polish History: 100 Years of Independence

On 11th of November 2018, a proud Poland will celebrate our 100 year anniversary since re-gaining our independence following an incredible 123 years of occupation and division. Polish history is both long and rich in historical relevance, with many considering ours to be a story of incredible endurance and an unending desire for freedom. For…
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How to speak to Polish consumers through social media marketing Aploq

How to Speak to Polish Consumers Through Social Media Marketing

The world of social media marketing is always evolving and every social media marketer needs to keep abreast of the dynamic trends. Competition is stiff, and companies must personalize their social media campaign by targeting engaging with their consumers. The online market has great potential not only for generating sales but fostering a long lasting…
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Polish brands

Polish Brands Known Around the World

Poland may be known for its natural beauty, architecture, and historical rhetoric, but in today’s global economy, Poland is a developed country with one of the largest growing economies in the European Union with the Warsaw placed Polish Stock Exchange centered as the largest and most significant stock exchange in Central Europe. The Poles enjoy…
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machine translation

Machine Translation (MT) Has Forever Changed Translation

Communication is vital in our globalized society today. It’s easy to understand why the translation industry is so fundamental in our ever more connected world. From crucial medical and pharmaceutical translations to day to day running of businesses and even for casual tourists looking for new locales to explore. Efficient and effective translation has never…
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growth hacking

Growth Hacking Strategies for SME’S

Everyone wants to know the quick solution to achieving fast growth for their business that’s not prohibitively expensive. Of course we do! The world has changed rapidly in the last decade alone, after the first iPhone went on sale in 2007. Now, not only have smartphones replaced landline phones within houses but with the advent…
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Polish parents

Why Selling to Polish Parents is a Win-Win

Poland is one of Europe’s fastest-growing economies. As salaries continue to rise, disposable incomes increase and now might be a good time to consider marketing to Polish parents. As more Polish people begin to gain access to the internet, it’s a great time to consider marketing to the nation as a whole but more specifically…
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5 questions I had to answer to nail my elevator pitch

I’ve been in the business of translation for quite some time now. Every time somebody asks me what I do, I answer, “I do translations” or more recently “I manage a translation company”. How dull, no excitement there and there should be plenty. I really love what I do and I love it because I…
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Art of translation

Yesterday was international translations day. It’s mainly celebrated through promos and memes in our industry. The day was officially started by the US congress as the bible translation day some half a century ago. During the day I answered several phone calls from friends who wanted to mark the day knowing my professional interests. Some…
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Definition of quality translation

Quality translation demonstrates required accuracy and fluency for the audience and purpose and complies with all other negotiated specifications, taking into account end-user needs. /Alan Melby/ It’s interesting how long the industry has been trying to come up with a sensible definition of a quality translation. I’m not sure this quest is over but we’re…
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Machine Translation of End User Texts

Very recently I attended the Gala conference in Istanbul. It was an interesting experience and an opportunity to mingle with peers, but that’s kind of obvious. I brought back a stack of business cards, belief that Aploq is going in the right direction, developing at its own pace and orchestrating all new developments in a…
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