Scale your social media across multiple markets

Translation converts words from one language to another. Localization adapts the entire message—tone, cultural references, CTAs, hashtags, and even post timing—to resonate with each specific market.

For example, a promotional post about "Black Friday deals" might be translated literally to Polish, but localized content would reference "Czarny Piątek" with culturally appropriate messaging that acknowledges how Polish consumers actually shop during this period. The difference is between technically accurate words and content that actually performs in each market.

Our core focus is Instagram, Facebook, and LinkedIn—the platforms where multilingual content makes the biggest impact for international brands. We optimize content for each platform's unique format requirements and audience expectations.

For B2B and SaaS clients, we emphasize LinkedIn with expert thought leadership content. For e-commerce and DTC brands, we focus on Instagram and Facebook with campaign-driven, visually engaging content. Additional platforms can be added as needed based on your market strategy.

We offer both options, structured in three service tiers:

Level 1 - Social Media Localization: You provide existing posts, and we adapt them into other languages with market-specific refinement.

Level 2 - Managed Multilingual SMM: We handle monthly content planning, copywriting, localization, and publishing—creating new content in your brand voice.

Level 3 - Strategic International SMM: Full channel strategy, content pillars, tone of voice development by market, campaign frameworks, and quarterly optimization.

Most clients start with Level 2, which combines original content creation with multilingual adaptation.

We work with 25+ European languages, with particular strength in Polish and Central/Eastern European markets. Our packages typically cover:

Starter: 1-2 languages/markets | Growth: 2-4 languages/markets | Expansion: 4+ languages/markets

Each market is treated individually with native linguists who understand local cultural nuances, platform behaviors, and content consumption patterns. We don't just translate—we adapt for each market's unique social media landscape.

The one-time setup fee covers all strategic groundwork:

• Channel audit and current performance review
• Tone of voice alignment across languages and markets
• Workflow design and approval logic
• Market/language mapping and localization guidelines
• Content pillar development
• Publishing tool setup and integration
• Team onboarding and stakeholder alignment

This upfront investment ensures smooth monthly delivery and consistent quality from day one.

Yes, community management and multilingual moderation are available as add-ons to any package. This includes:

• Monitoring and responding to comments in multiple languages
• Handling DMs and customer inquiries
• Escalating issues to your team when needed
• Maintaining brand voice in all customer interactions

The Growth package includes a basic moderation flow. For high-engagement brands requiring active community management, we recommend adding dedicated moderation hours.

Design support is available on-demand as an add-on. We can adapt your existing design assets for multilingual use (ensuring Polish characters, longer text strings, and localized visual elements render correctly) or create new graphics following your brand guidelines.

For clients who need extensive design work, we recommend maintaining visual templates that we populate with localized content—this keeps costs predictable and ensures brand consistency across markets.

During onboarding, we develop tone of voice guidelines for each market—defining how your brand's personality translates to different languages and cultures. This might mean a playful English voice becomes więcej dystansu (more formal) in German markets but remains casual in Dutch.

Our native linguists aren't just translators—they're trained in your brand voice and work from centralized content pillars. Every piece goes through QA to ensure consistency. Over time, we build a brand-specific style guide and terminology database that evolves with your voice.

We design our workflow to minimize client burden while keeping you in control:

Initial setup (Month 1): 3-5 hours of stakeholder time for onboarding, brand alignment, and approval process design.

Ongoing monthly: One approval checkpoint for content calendar (30-60 minutes), plus ad-hoc review of individual posts if requested. We batch content for efficiency—you review a month's content in one session rather than daily approval requests.

You can be as hands-on or hands-off as you prefer. Some clients review every post; others trust our process and only review monthly reports.

Timeline from kickoff to first published content:

Week 1-2: Onboarding, channel audit, tone of voice workshops
Week 3: Content calendar development, first batch creation
Week 4: Review, approval, and first posts go live

Most clients are publishing localized content within 3-4 weeks of signing. For rush launches (new market entry, campaign timing), we can accelerate to 2 weeks with a fast-track setup process.

We work across 25+ European languages with particular depth in Central and Eastern European markets. Our core language capabilities include:

Western Europe: English, German, French, Spanish, Italian, Dutch, Portuguese
Central Europe: Polish (our specialty), Czech, Slovak, Hungarian
Nordic Region: Swedish, Danish, Norwegian, Finnish
Eastern Europe: Russian, Ukrainian, Romanian, Bulgarian
Balkans: Croatian, Serbian, Slovenian

Polish is our flagship expertise—we're based in Poland and have the deepest native resources for Polish social media management. For other markets, we partner with vetted native linguists who specialize in social media content and understand local platform behaviors.

Pricing is based on monthly retainers plus a one-time setup fee. Retainer costs depend on:

Volume: Number of posts per month (8-12 for Starter, 12-16 for Growth, custom for Expansion)
Languages/Markets: More markets increase localization work
Channels: Instagram, Facebook, LinkedIn, or multi-platform
Originality: Adapting existing content vs. creating new content
Add-ons: Community management, design, video, paid social support

Starter packages typically begin around €1,500-2,500/month for 1-2 languages. Growth packages range €3,000-6,000/month for 2-4 languages with full content creation. Expansion packages start at €6,000+/month for high-volume, multi-market programs. The setup fee (€2,000-5,000) covers onboarding, strategy, and workflow design.

Contact us for a detailed quote based on your specific needs.

Our core service focuses on organic social media content management. However, we can support paid social campaigns through creative localization—adapting your ad creative, copy, and landing pages for different markets while you or your performance agency handles campaign execution and optimization.

This division of labor makes sense: performance marketing requires specialized expertise in bidding strategies, audience targeting, and conversion optimization, while our strength is ensuring ad creative resonates culturally in each market. Many clients work with performance agencies for campaign management and use us for multilingual creative adaptation.

If you need full-service paid social management including campaign setup and optimization, we can recommend trusted partners in our network.

Hiring local social media managers in each market creates several challenges:

Coordination overhead: Managing 3-5 separate freelancers or agencies across time zones becomes a full-time job.
Inconsistent quality: Each market develops its own interpretation of your brand voice and content standards.
Efficiency loss: Content that could be adapted is recreated from scratch in each market.
Reporting chaos: Different analytics tools, reporting formats, and success metrics across markets make it impossible to compare performance.

Our centralized model gives you native market expertise (we use local linguists and strategists) with operational simplicity (one workflow, one team, unified reporting). You get the best of both approaches: local cultural knowledge with global coordination and efficiency.

Absolutely. Many clients come to us with established content strategies, brand guidelines, and visual identities—they simply need expert localization and operational execution across markets. We integrate with your existing frameworks rather than replacing them.

During onboarding, we review your current brand guidelines, content pillars, visual style, and tone of voice. Then we develop market-specific adaptation guidelines that show how your brand translates to each language and culture while staying within your global brand standards.

If you use specific project management tools, content planning platforms, or social media management software, we can usually integrate with them. We're platform-agnostic and adapt to your preferred workflow rather than forcing you into ours.

We establish clear KPIs during onboarding based on your business objectives, then track performance monthly across all markets in a unified report. Common metrics include:

Engagement metrics: Likes, comments, shares, saves—by market and content type
Reach and impressions: How many people see your content in each market
Audience growth: Follower growth rate by market and channel
Content performance: Which content types and topics perform best in each market
Competitive benchmarking: How your performance compares to competitors in each region

Monthly reports highlight trends, provide actionable recommendations, and flag content that outperforms or underperforms. Quarterly reviews dive deeper into strategic adjustments and optimization opportunities. All data is presented in a consistent format across markets, making it easy to spot patterns and make informed decisions.