Marketing to Polish teenagers
For many brands, teenagers make up an irreplaceable chunk of their target market. Targeting young people can be a challenge close to home, especially if you’re not used to dealing with teenagers every day. Like what used to be fashionable 6 months ago can quickly become social suicide in the mind of a teenager. So if you’re a marketing manager or have a product you want to get noticed by young people around the world, is every country the same? Or does it work differently in Poland? If you’re asking yourself this question, here are some things to help you out when marketing your products to Polish teens…Poland’s next generation!
Choosing the right influencer
With 70% of Polish teens trusting influencers more than traditional celebrities, it’s no wonder that companies are shifting their focus towards influencer marketing. When choosing the right person in Poland, it’s important you choose an influencer that teens can relate to, and that they trust. Polish teens are very sensitive to deception by the media, which is why most of their chosen influencers are normally people from outside your traditional media sphere.
Choosing the right platform (no…not Facebook!).
It may come as a bit of a surprise, but when you’re looking to target Polish teens, Facebook is no longer worth your time. If you want to compete with Polish brands, you’ll have to come up with top-notch Instagram ads, stories, plus much more.
Another great place to interact with Polish teens is Youtube. By creating quality videos that teenagers can relate to, you’ll be sure to see an increase in sales. Ask questions, find out what matters to teenagers, and you’ll be sure on to a winner.
Another fairly new type of marketing strategy is messenger marketing. This has been tested by a few Polish brands who have seen really great results when targeting teenagers, so it’s definitely worth a try.
Social selling has been found to really increase engagements from teenagers in Poland. Used mainly by fashion brands on Instagram, by tagging their clothes with links to their shop they’ve been able to get teens straight to their checkouts.
As you can see, social media really is the way forward when targeting Polish teens. Not only can you use it to maximise your sales, but you can use social media to follow trends and use these trends to adapt your marketing message to stay ahead.
And of course, if you’d like some help with the language side of things, we’re here for you.