Why Selling to Polish Parents is a Win-Win

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Polish ParentsPoland is one of Europe’s fastest-growing economies. As salaries continue to rise, disposable incomes increase and now might be a good time to consider marketing to Polish parents. As more Polish people begin to gain access to the internet, it’s a great time to consider marketing to the nation as a whole but more specifically to Polish parents. Polish parents are prime shoppers with little time to waste, so attracting their attention quickly is a priority.

What about Mothers?polish parents

A mother’s time is very valuable and today, many mothers have no choice but to work even if they want to stay at home. Mother’s look to other mothers for advice and reviews on products, so having an active social media presence is important. Interact with consumers online. People strive for connection, and by fostering an online community, you’ll increase your social media presence. If there’s one thing women like, it’s being listened to. So why not ask for feedback? Polish online consumers tend to be under the age of 50, with more women than men buying online. This is good news if you’re targeting young parents.

What do Polish Parents Buy?

Hygiene/beauty cosmetics have the 5th largest market in Europe and there is a 13% annual growth in IT. According to Statista, fashion and electronics & media are the sectors with the most sales and the most growth predicted. Think baby clothes, baby monitors, trousers in every size as a new mother’s body changes. To sell to Polish parents, it’s worth taking some time to consider what products they will definitely need.

Work with a Bigger Brand

Now you’ve found a product or service that appeals to Polish parents, if this is your first time selling in Poland, it may be worthwhile joining forces with a well-known brand that complements your product or service. According to SantanderTrade, Polish consumers remain loyal to brands, so this may be the best option for you.

What Value can Influencers add to your brand?

polish parents
Irish family vloggers who share their lives on YouTube

Another option is to work with influencers like bloggers. According to statistics from Press-Service Monitoring Mediów, bloggers make a strong impression in the media. It might be worth considering an affiliation with a blogger or social media personality to grab the attention of Polish parents online. Influencers generate sales, create content and build brand awareness. Since Polish people value brand loyalty, getting them to try a product once might lead to a lifetime customer.

They teamed up with RSPCA to promote and support the “Big walkies” as they love dogs and its close to their hearts.


Marketing to young Polish parents is a great strategy because they are loyal customers with a growth in disposable income. Attracting new parents to your brand doesn’t just get you two-lifetime customers, but their children as well.


Polish E-Commerce – Where Polish Shop Online

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Since the first e-retail transaction in 1994, e-commerce was destined to change the world and 20 years ago, we never would’ve considered the internet as somewhere to shop. Although, as we’ve adapted our spending habits, many businesses have made the changed too. Online shopping is becoming more and more popular with an estimated 75% of Americans making online purchases. Polish e-commerce accounts for €7,420 million of revenue in Poland in 2018 alone.

polish e-commerce

Over 19.6m Poles shop online and it is estimated this will increase to 20.95m by 2022. Online sales have been growing in Europe for the past 3 years and with user penetration expected to grow from 63.9% in 2018 to 66.8% by 2022. Poland’s participation in e-commerce is growing at an impressive rate, more so than other EU markets. The real question is what is the cause of this?

Why is Polish E-commerce growing?

polish e-commerce

Poland is at the center of Europe, the heart of Europe with a close proximity to Germany, Czech Republic, Slovakia, Lithuania, Belarus, Ukraine, and Russia. With neighboring countries such as Germany and the Czech Republic providing Poland with imports, they have access to direct freight services from Lodz to China. Poland has the advantage of being both economically stable and highly developed.

The e-retail market is continuing to grow an estimated 35 billion zloty per year, Polish consumers are opting to buy online more than ever before. According to statista.com, online revenue is predicted to grow by 8.7% annually, resulting in €10,340m market volume per annum by 2022. If you’re interested in getting your piece of the pie, here are some insights.


Popular Online MarketsPolish e-commerce

If we study the graph published in June 2018, fashion clothing and accessories are the most popular items to purchase online in Poland, followed by electronics and media. Third is toys, hobby and DIY, then furniture and appliances, and finally food and personal care. In Poland, the e-commerce market is expected to grow by 11.3% in 2019, so there’s no point in wasting time.


The Competition

The sites that currently generate the most online revenue inPoland are Zalando.pl, bonprix.pl, amazon.com, mediamarkt.pl, and wish.com. In July 2018, Peek & Cloppenburg opened their first online store in Poland, with eleven physical stores already in the country.

Quality Levels and Quality Standards In Polish Translation

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Polish TranslationQuality in translation is the single most important aspect to the success of our global economy today. Without top quality translations into all languages, the world couldn’t communicate as fluently and instantaneously as, we are now, all, accustomed. Imagine big brand global companies without successful multilingual platforms and advertising? We would never see incredible growth of international trade without this vital tool. Let’s look at this with Polish translation.


The Growing Polish Market

With over 50 million people worldwide being native Polish speakers from Poland to America, Brazil, Argentina, the U.K and Ireland to name a few; it’s no wonder that only the highest quality Polish translations are acceptable to businesses across the world. Not only this, but according to the U.S Foreign Service Institute, Polish is one of the most complex and difficult to learn languages for non native speakers, gaining a rank of 4 in a possible 5 categories of difficulty which means that realistically only native speaking Polish translators who are living in country can offer a guarantee to the standards demanded by businesses in today’s competitive market.


External Quality Control Standards

The translation industry has long recognised the importance of good quality and one of the most recognisable quality standards that Aploq Translations works towards are the ISO 9001:2009  standards as well as ISO 17100 standards. These offer a standardized measurement for what constitutes good practices throughout the translation industry. By ensuring all linguists, while highly proficient in multiple languages, always translate into their native tongue, the highest standard finished translation is assured. A provision for in-depth review and editing processes offers peace of mind that every project benefits from the expertise of at least two professional linguists, as well as project managers to guarantee  translations of the highest standards time after time.

Machine translation, the use of CAT tools such as terminology databases and translation memories enhance the efficiency of translation provision, while mandatory reviews by qualified translators dramatically increase the quality assured for each project.


A Team Effort

For to good quality control standards, true quality levels in translation can’t be achieved by focusing on the translation work alone, Aploq is proud of our highly skilled in house team of proofreaders; each Polish linguists with education and experience in Polish language editing. They play  a vital role in ensuring the quality of each translation.

True teamwork doesn’t just involve exceptional linguists, everything from project management, workflow, speed of service as well as data protection each play a critical role in achieving success in translation and as a translation service overall. Real quality translation doesn’t just stem from implementing the correct processes, but through the continuous cultivation of a great team  by providing feedback as well as the management skills to develop each staff member to their full potential.


Seamless Delivery of Services

Good customer service can never be underestimated, listening to clients needs and having the flexibility to provide professional, innovate and reliable services is, needless to say, invaluable to a lasting business relationship. Likewise, with privacy on everyone’s mind after the implementation of GDPR, how people’s sensitive data is handled has never been more crucial when looking for a high caliber, trusted translation provision.


The Quality of Translations

This is definitely a difficult question to answer, being that when you’re in need of translation services you’re rarely in a position to do quality control yourself. Quality standards and rigorous testings can do a lot to assuage any possible doubt. However, the quality of any translation can only truly be measured in how successfully the source message is conveyed into the target language in order to properly communicate its full meaning to a new audience. At Aploq Translations, we pride ourselves in accomplishing this goal with each and every translation.

Where Do Poles Shop: E commerce Industry Trends In Poland

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The e-commerce industry has drastically changed the way we shop. The gigantic rise of the big players in this industry like Amazon has established the fact that people are now looking to shop online rather than visiting the local stores.

In Poland, the sale of goods through digital platforms like mobiles, computers, tablets etc. has also risen; just like everywhere else in the world. The e-commerce sales for 2017 in this nation amounted to 7.2 billion euros and may reach a trillion by the end of this year. The biggest YoY boast came in 2016 when it reached 6.1 billion euros from 5.1 billion euros in 2015. The major credit for such a jump goes to the online shopping trends and the penetration of mobile phones and internet into the heart of the nation.


video blocks


Although the online retail share is mere 3.3%, which is less than half of the European average, there is plenty of room for growth in Poland. In this market, the number of users is expected to reach 21 million by 2022, in which Poles aged between 25 to 35 will form the major chunk.

Let’s take a look at some of the factors which will affect the industry in 2018-2019:


It has been more than a month since the European Union rolled out this regulation. All business owners, irrespective of the size of the enterprise, will have to adhere to the rules and regulations of this new law. Laws related to data protection and processing, personal data security etc. are the important factors in this regulation that all business owners will have to adhere to.

E-commerce without borders

Following the global trend, Polish e-commerce will also expand across geographical borders. Polish will continue to buy from foreign online stores where they would find products and services at cheaper prices and better deals. China will continue to remain a favourite destination for online shopping with companies like Alibaba becoming a hot destination. Amazon, Ikea and other international brands will also be constituting a major chunk.



A big hug to Artificial Intelligence

AI will continue to be a game changer. This technology is not only for the big players in the game but also for small and medium business owners. In the fast-moving consumer goods area, AI, Augmented Reality and Virtual Reality will continue to allure people. These allow for greater personalization, offer a completely new shopping experience and helps companies analyze consumer buying pattern better.

Mobiles will continue to grow

If a Polish business owner hasn’t customized his website and business for the mobile platform, then he will be brutally murdered.



As depicted in the graph above, mobiles and tablets are used for nearly 55% of all sales in the e-commerce sector. This percentage is expected to grow to 65% by 2020 and definitely much more by 2022.

Social media marketing

More number of people are logging onto social media platforms. Hence, the Polish e-commerce owners need to tap onto these platforms if they wish to grow. The millennials have a different buying pattern: they prefer animation and video over text, social media over TV and radio, and have a short attention span. However, the middle-aged Poles and senior citizens still prefer to see lucrative ads and deals on TV, billboards and on the radio. The marketing managers need to cater to these two classes separately in order to survive.

Poland going cashless

Cashless payments in Poland are growing exponentially and consumers are looking to pay through the online wallets and cards.



The graph above clearly shows that direct debit from the bank account was the preferred choice. Another emerging trend is the Cash on Delivery method where a buyer can pay after receiving the product at their doorstep via cash or card. This data emphasis that Polish e-commerce business owners need to cater to this group and start with digital payments.

In this closed world due to globalization, e-commerce store owners cannot thrive alone. Not only will the digitization of business help in generating more revenue through sales, but will also enable the business owners to sell their products in other countries.

Five Polish Dishes That You Must Try

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If you are on a strict diet or looking something with fewer calories than Polish diet is not for you. A traditional Polish meal usually has enough calories to keep you satisfied all day, but once you get past that mental barrier, you will not stop after the first bite.

Owing to the extreme weather conditions in the country, Polish cuisine is rich in various kinds of meat – pork, beef and chicken and is also known for the famous sausages. The Polish prefer to enjoy the natural taste of their food and hence keep spices to a minimum.

The basic ingredients used in a Polish meal are – beetroots, sauerkraut, cucumbers (pickles and gherkins), mushrooms, sausages, kohlrabi, sour cream and different herbs. This flavoursome cuisine has become a hot favourite of many.

The oldest written cookbook on Polish cuisine is the ‘Compendium Ferculorum albo zebranie potraw’ by Stanislav Czerniecki in 1682. During the Middle Ages, a typical Polish diet was based largely on agricultural and farm produce. Owing to the weather conditions in the nation, salt has become a primary preservative and had enabled the families to preserve the food for about 3-4 months.

Another factor that largely affected the food was the dense forests in the country. Slyvan fruits like berries continue to dominate the taste buds even today. Wild mushrooms were also eaten by Polish with great joy even though they are undervalued in western Europe.

So here are our selection of tastiest five:

Placki ziemniaczane (potato pancakes)




It is a thin pancake made with grated onion, parsnips, carrot and other vegetables. It is best tasted when eaten with a dollop of sour cream or sprinkled sugar.

Pierogi (Polish dumplings)


roadtrips R us


Dumplings are made up of thinly rolled dough and can have a variety of fillings. The most popular ones are meat, sauerkraut and mushrooms, seasonal fruits, buckwheat, cheese and fried onions. This is the traditional dish that is served on Christmas in almost every Polish household across the globe.

Barszcz (Polish red borscht)


curious cuisiniere


Although Ukranian in origin, barszcz has found its way into every Polish’s heart and stomach. It is a soup with beetroots as the main ingredient which gives it the distinct taste and red colour. The dominant taste in the dish is sweet and sour which is obtained by adding fermented beetroots.


that food recipes

A type of pasta made by stuffing wheat, rye, buckwheat and rolled into smaller cutlets. The name has been derived from the Italian dish ‘lasagna’ and the pasta is a diminutive form of lasagna. The dish was introduced in the country in the early 21st century by an Italian queen and has amalgamated with the local cuisine.

Blueberry mazurka


copy me that 


A traditional sweet delight, this is typically served in the weddings. The secret ingredient in this pastry is the blueberry vodka that spikes the taste of the blueberry filling inside.

Despite the limited access to seas during the wars in the 20th century, Polish food has spread across various countries. Polish immigrants who moved out continue to enjoy a scrumptious Polish meal on holidays and weekends and are getting major gluttony goals for others to try.